book covers extreme teams

A 5 Minute Overview Of

Extreme Teams

Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail

About the Author


Robert Bruce Shaw is managing principal of Princeton MCG, a business consultancy firm which specializes in building high performance teams. He works with business leaders in several industries including pharmaceuticals, financial services, telecommunications, defense, power utilities and consumer goods. He is also an accomplished keynote speaker. Robert Shaw was previously a senior director at Delta Consulting Group. He is the author of several books including Trust in the Balance and Leadership Blindspots. He is a graduate of Yale University.

The Main Idea


All companies view teamwork and collaboration as good things but building a great team is a complicated task. You have to support and nurture the team the right way for it to excel and keep coming up with stunning results. It's hard to get the chemistry right and keep it that way. However when you look at the stellar success stories of the modern business era – Pixar, Netflix, Airbnb, Whole Foods, Zappos, Alibaba, Patagonia and others – they all use cutting-edge or "extreme teams" to outperform their competitors.

These extreme teams all share five common practices which sum up how to build great teams:

Almost all great achievements, in business and society, are the result of small groups of people working together to achieve ambitious goals. Teams, not individuals, make the difference. There is a deep human need to bond with others, often in a risky endeavor, in the pursuit of a larger or even heroic purpose. Extreme teams provide that opportunity.
Robert Shaw

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