A 5 Minute Overview Of

The 1-Page Marketing Plan

Get More Customers, Make More Money, and Stand Out From the Crowd

By Allan Dib (2018)

About the Author

Allan Dib is a serial entrepreneur, marketer and technology expert. He is the chief technology officer for a telecommunications company based in Australia where he handles product development. He was the co-founder of Voxcom which was named as one of Australia's fastest growing companies by Business Review Weekly. Allan Dib writes regular columns for online and print publications and is a keynote speaker on technology at business and marketing events. He is a graduate of Monash University, Australia.

The Main Idea

The 1-Page Marketing Plan sets out the fastest and most direct path to the money for your business. It describes how you plan to grow through marketing. The marketing process is nothing more or less than the journey you want to guide your ideal target market through. It always has three distinct phases:

Remember, no one knows how good your products or services are until after the sale. Before they buy, they only know how good your marketing is. Put simply the best marketer wins every time. If you’re serious about business success then now’s the time to take decisive action. It’s time to decide to become a great marketer and transform yourself from a business owner to a marketer who owns a business.

Allan Dib

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Digital Marketing 101 Collection

If you enjoyed this summary, here is a collection of related business book summaries, to help you get ideas and strategies that will give you an edge over your competition.

This course focuses on the marketing strategies exemplified by Russell Brunson and ClickFunnels

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Summary published 6/2018