A 5 Minute Overview Of
The Culture Code
The Secrets of Highly Successful Groups
About the Author
Daniel Coyle is a bestselling author and a consultant to the Cleveland Indians. He is the author of The Talent Code, The Secret Race and several other books. He is also a contributing editor to Outside Magazine. Daniel Coyle serves as a writer/consultant for ESPN's Enhanced documentary series. He is a graduate of Northwestern University and the University of Notre Dame.
The Main Idea
What do some teams excel while most struggle to gel and be productive?
It always comes down to the group culture that prevails within the team. Top-performing teams have top-performing cultures. An exhaustive four-year study of hundreds of high performance teams showed quite definitively great cultures are in fact created by three specific skills:
If you want to build a great team from the bottom up, make everyone feels like they genuinely belong (Build safety), take mutual risks to drive trust and cooperation (Share vulnerability) and tell highly engaging narratives around your shared goals and values (Establish purpose).
Group culture is one of the most powerful forces on the planet. We tend to think about it as a group trait, like DNA. Strong, well-established cultures like those of Google, Disney, and the Navy SEALs feel so singular and distinctive that they seem fixed, somehow predestined. In this way of thinking, culture is a possession determined by fate. Some groups have the gift of strong culture; others don’t. I spent the last four years visiting and researching eight of the world's most successful groups. I found their cultures are created by a specific set of skills. While successful culture can look and feel like magic, the truth is that it's not. Culture is a set of living relationships working toward a shared goal. It's not something you are. It's something you do.
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