Order Summaries — 1998 Catalog

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Preview What Were They Thinking? — Marketing Lessons I've Learned From Over 80,000 New-Product Innovations and Idiocies — Robert McMath and Thom Forbes

Preview What They Don't Teach You at Harvard Business School — And Why They Can't Make You Street Smart — Mark McCormack

Preview Webonomics — Nine Essential Principles for Growing Your Business on the World Wide Web — Evan Schwartz

Preview Unleashing the Killer App — Digital Strategies for Market Dominance — Larry Downes and Chunka Mui

Preview Understanding Financial Statements — How to Read Income Statements, Balance Sheets, Cash-Flow Statements and Calculate Financial Ratios — Joseph T. Sraub

Preview The Zurich Axioms — An Effective Set Of Principles About Handling Investment & Risk — Max Gunther

Preview The Winner Within — A Life Plan For Team Players — Pat Riley

Preview The Warren Buffett Way — Investment Strategies of the World's Greatest Investor — Robert G. Hagstrom

Preview The Successful Business Plan — Secrets and Strategies — Rhonda M. Abrams

Preview The Silicon Valley Way — Discover the Secret of America's Fastest Growing Companies — Elton B. Sherwin Jr

Preview The Platinum Rule — Discover the Four Basic Business Personalities - and How They Can Lead You To Success — Tony Alessandra and Michael O'Connor

Preview The Perpetual Enterprise Machine — Seven Keys to Corporate Renewal Through Successful Product & Process Development — H Bowen and K. Clark

Preview The Millionaire Next Door — The Surprising Secrets of America's Wealth — Thomas J. Stanley and William D. Danko

Preview The Market Makers — How Leading Companies Create and Win Markets — Daniel F. Spulber

Preview The Internet Publicity Guide — How To Maximize Your Marketing And Promotion In Cyberspace — V.A. Shiva

Preview The HP Way — How Bill Hewlett and I Built Our Company — David Packard

Preview The Gorilla Game — An Investor's Guide to Picking Winners in High Technology — Geoffrey Moore and Paul Johnson

Preview The Eleven Keys to Leadership — Essential Leadership Skills at Your Fingertips — Dayle M. Smith

Preview The Balanced Scorecard — Translating Strategy Into Action — Robert Kaplan and David P. Norton

Preview The 80/20 Principle — The Secret of Achieving More With Less — Richard Koch

Preview The 110% Solution — Achieving Superlative Performance in Business and Life — Mark H. McCormack

Preview Swim with the Sharks Without Being Eaten Alive — Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition — Harvey MacKay

Preview Strategy Pure and Simple II — How Winning Companies Dominate Their Competitors — Michel Robert

Preview Stop and Sell the Roses — Lessons from Business and Life from the CEO of 1-800-FLOWERS — Jim McCann

Preview Six Action Shoes — A brilliant new way to take control of any business or life situation — Edward De Bono

Preview Simplicity — An Elegant and Powerful Business Concept — Edward De Bono

Preview Serious Creativity — Using the Power of Lateral Thinking to Create New Ideas — Edward De Bono

Preview Selling the Dream — How to Promote Your Product, Company or Ideas Using Everyday Evangelism — Guy Kawasaki

Preview Sacred Cows Make the Best Burgers — Paradigm Busting Strategies For Developing Change-Ready People And Organizations — Robert Kriegel and David Brandt

Preview Richard Branson — The Inside Story — Mick Brown

Preview Positioning: the Battle for Your Mind — How to be Seen and Heard in the Overcrowded Marketplace — Al Ries and Jack Trout

Preview P&G 99 — 99 Principles and Practices of Procter and Gamble's Success — Charles Decker

Preview Only the Paranoid Survive — How to Exploit the Crisis Points that Challenge Every Company and Career — Andrew S. Grove

Preview Nike — The Unauthorized Story of the Men Who Played There — Julie Strasser and Laurie Becklund

Preview Money Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards — No-Nonsense Guide to Great Wealth — Jay Abraham

Preview Michael Eisner — Work In Progress — Michael Eisner and Tony Schwartz

Preview Maximum Achievement — Strategies and Skills That Will Unlock Your Hidden Powers to Succeed — Brian Tracy

Preview Maverick — The Success Story Behind the World's Most Unusual Workplace — Ricardo Semler

Preview Marketing Warfare — How Corporations Are Applying Military Strategies To Business — Al Ries and Jack Trout

Preview Managing the Future — 10 Driving Forces of Change for the '90s — Robert B. Tucker

Preview Made in Japan — Akio Morita and SONY — Akio Morita

Preview Jack Welch and the GE Way — Management Insights and Leadership Secrets From the Legendary CEO — Robert Slater

Preview Intellectual Capital — Realizing Your Company's True Value by Finding Its Hidden Brainpower — Thomas Stewart

Preview Iacocca — Lee Iacocca and William Novak

Preview How to Win Friends and Influence People — The All-Time Classic Manual Of People Skills — Dale Carnegie

Preview How to Succeed in Business by Breaking All the Rules — A Plan for Entrepreneurs — Dan S. Kennedy

Preview How to Master the Art of Selling — The Best Book Ever Written on Selling & Salesmanship — Tom Hopkins

Preview How to Make a Fortune on the Information Superhighway — Everyone's Guerrilla Guide to Marketing on the Internet — Laurence Canter and Martha Siegel

Preview How to Drive Your Competition Crazy — Creating Disruption for Fun and Profit — Guy Kawasaki

Preview How to Be a Star at Work — Nine Breakthrough Strategies You Need To Succeed — Robert Kelley

Preview Honda Motor — The Men, the Management, the Machines — Tetsuo Sakiya

Preview Getting into Your Customer's Head — 8 Secret Roles of Selling Your Competitors Don't Know — Kevin Davis

Preview Full Frontal PR — Getting People Talking About You, Your Business or Your Product — Richard Laermer and Michael Prichinello

Preview From Worst to First — Behind the Scenes of Continental's Remarkable Comeback — Gordon Bethune

Preview First Things First — To Live, to Love, to Learn, to Leave a Legacy — Stephen R. Covey and Roger and Rebecca Merrill

Preview Faster Company — Building the World's Nuttiest Turn-on-a-Dime Home-Grown Billion-Dollar Company — Patrick Kelly and John Case

Preview Everything Is Negotiable — How To Negotiate and Win — Gavin Kennedy

Preview Entrepreneuring — The Ten Commandments for Building a Growth Company — Steve C. Brandt

Preview Doing It Now — Action, Not Excuses — Edwin C. Bliss

Preview Conquering Uncertainty — Understanding Corporate Cycles and Positioning Your Company to Survive the Changing Environment — Theodore Modis

Preview Co-Opetition — A Revolutionary Mindset That Combines Competition and Cooperation — Adam Brandenburger and Barry Nalebuff

Preview CNN - the Inside Story — How a Band of Mavericks Changed the Face of Television News — Hank Whittemore

Preview Bottom-Up Marketing — Building A Tactic Into A Powerful Strategy — Al Ries and Jack Trout

Preview Ben & Jerry's: the Inside Scoop — How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor — Fred "Chico" Lager

Preview Awaken the Giant Within — How to Take Immediate Control of Your Mental Emotional, Physical & Financial Destiny — Tony Robbins

Preview AOL.com — How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web — Kara Swisher

Preview All I Really Need to Know in Business I Learned at Microsoft — Insider Strategies to Help You Succeed — Julie Bick

Preview 2020 Vision — Transform your business today to succeed in tomorrow's economy — Stan Davis and Bill Davidson