Order Summaries — 2005 Catalog

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Preview Winning — Jack Welch and Suzy Welch

Preview Winners Never Cheat — Everyday Values We Learned as Children (But May Have Forgotten) — Jon Huntsman

Preview What Customers Really Want — How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave — McKain Scott

Preview Trading Up — Why Consumers Want New Luxury Goods – And How Companies Create Them — Michael Silverstein and Neil Fiske

Preview Think Like Your Customer — A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy — Bill Stinnett

Preview Think Big Act Small — How America's Best Performing Companies Keep The Start-up Spirit Alive — Jason Jennings

Preview The Workforce Scorecard — Managing Human Capital to Execute Strategy — Mark A. Huselid and Brian E. Becker

Preview The Winning Spirit — 16 Timeless Principles That Drive Performance Excellence — Joe Montana and Tom Mitchell

Preview The Trendmaster's Guide — Get a Jump on What Your Customer Wants Next — Robyn Waters

Preview The Power of Unfair Advantage — How to Create It, Build It, and Use It to Maximum Effect — John Nesheim

Preview The One Thing You Need to Know — About Great Managing, Great Leading and Sustained Individual Success — Marcus Buckingham

Preview The Man Behind the Microchip — Robert Noyce and the Invention of Silicon Valley — Leslie Berlin

Preview The Intelligent Investor — The Classic Text on Value Investing — Benjamin Graham

Preview The Business of Memory — Fast-Track Your Career With Supercharged Brainpower — Frank Felberbaum and Rachel Kranz

Preview Start Late, Finish Rich — A No-Fail Plan For Achieving Financial Freedom At Any Age — David Bach

Preview Return on Customer — Creating Maximum Value From Your Scarcest Resource — Don Peppers and Martha Rogers

Preview Results — Keep What's Good, Fix What's Wrong and Unlock Great Performance — Gary Neilson and Bruce Pasternack

Preview Radical Collaboration — Five Essential Skills to Overcome Defensiveness and Build Successful Relationships — James Tamm and Ronald Luyet

Preview Presentation S.O.S. — From Perspiration to Persuasion in 9 Easy Steps — Mark Wiskup

Preview Persuasion — The Art of Getting What You Want — Dave Lakhani

Preview Marketbusters — 40 Strategic Moves That Drive Exceptional Business Growth — Rita McGrath and Ian MacMillan

Preview Managing for the Long Run — Lessons in Competitive Advantage from Great Family Businesses — Peter F. Drucker

Preview Making Strategy Work — Leading Effective Execution And Change — Lawrence Hrebiniak

Preview Make Your Own Luck — 12 Practical Steps To Taking Smarter Risks In Business — Eileen Sharpiro and Howard Stevenson

Preview Living the 80/20 Way — 80/20 WAY Succeed More, Enjoy More — Richard Koch

Preview Jim Cramer's Real Money — Sane Investing in an Insane World — James Cramer

Preview It's Not What You Say...it's What You Do — How Following Through at Every LevelCan Make or Break Your Company — Laurence Haughton

Preview Innovation That Fits — Moving Beyond the Fads to Choose the Right Innovation Strategy For Your Business — Michael Lord and Donald Debethizy

Preview If You Don't Make Waves You'll Drown — 10 Hard-Charging Strategies for Leading in Politically Correct Times — Dave Anderson

Preview Guerrilla Marketing in 30 Days — One Dynamic Blueprint to Maximize Profits and Increase Customers — Al Lautenslager and Jay Levinson

Preview Go It Alone — The Secret To Building A Successful Business On Your Own — Bruce Judson

Preview Flawless Execution — Use the Techniques and Systems of America's Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World — James Murphy

Preview Five Regions of the Future — Preparing Your Business For Tomorrow's Technology Revolution — Joel Barker and Scott Erickson

Preview Fast Second — How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets — Constantinos Markides and Paul Geroski

Preview Everybody Wins — The Story and Lessons Behind RE/MAX — Phil Harkins and Keith Hollihan

Preview Equity — Why Employee Ownership is Good for Business — Corey Rosen and John Case

Preview E-Myth Mastery — The Seven Essential Disciplines for Building a World Class Company — Michael Gerber

Preview Don't Just Relate – Advocate — A Blueprint For Profit in the Era of Customer Power — Glen Urban

Preview Contagious Success — Spreading High Performance Throughout Your Organization — Susan Annunzio

Preview Competition Demystified — A Radically Simplified Approach to Business Strategy — Bruce Greenwald and Judd Kahn

Preview Buzzmarketing — Get People To Talk About Your Stuff — Mark Hughes

Preview Buying Real Estate Without Cash or Credit — Peter Conti and David Finkel

Preview Built for Growth — Expanding Your Business Around the Corner or Across the Globe — Arthur Rubinfeld and Collins Hemingway

Preview Brand Hijack — Marketing Without Marketing — Alex Wipperfurth

Preview Blue Ocean Strategy — How to Create Uncontested Market Space and Make the Competition Irrelevant — W. Chan Kim and Renee Mauborgne

Preview Bag the Elephant — How to Win and Keep Big Customers — Steve Kaplan